Lifecycle Marketing Specialist

Build out and own every automated customer journey at Halter in New Zealand, from the first welcome email and nurturing current leads, to winning back leads who have gone quiet or closed lost. Reengaging leads is the priority in a more mature market. The role builds and runs the strategy that brings farmers back excited about Halter, ensuring Sales picks them up at the right moment with the right context. This role suits someone who loves data and insights, forms hypotheses, tests them rigorously, and turns learnings into sharper flows and a stronger funnel. The role is supported by the wider NZ Marketing team and partners closely with Product, Launch, Sales and Customer Support. Halter works office first, not office only, with the office as the default and flexibility when needed.

Responsibilities

Own all customer workflows, including welcome flows, lead nurture flows and reengaged lead flows, planning, building, QA-ing and launching them across the marketing stack; Implement and run the reengagement strategy, from spotting dormant leads to bringing them back into the funnel; Follow reengaged leads closely to ensure prompt contact with Sales, with clear reasoning and next steps, and fix gaps in the handover between HubSpot and Salesforce; Form hypotheses and run rigorous tests on messaging, timing, channels and triggers, using results to stop what isn't working and scale what is; Gather insights and build reporting on how each flow performs and where the funnel leaks, feeding this back to the team; Work with Product, Launch, Sales and Customer Support on strategic automations for new features, releases, lead stages, handover rules and customer insights

Requirements

Highly analytical and data-driven, defaulting to data over gut feel and forming and testing hypotheses; Confident across HubSpot and Salesforce, hands-on with workflows, lists, properties and reporting, and understanding how lead data and lead status move between platforms; A rigorous tester who has designed, run and read A/B tests; A detail-oriented builder who builds automations in a structured way, QA's them carefully and keeps data clean; Highly collaborative, building relationships with Product, Launch, Sales and Customer Support and translating between technical and non-technical teams; 4+ years in lifecycle, CRM, email or marketing automation roles

Nice to have

Experience with reengagement programs; Experience with lead scoring or lead routing in a sales-led funnel

Benefits

Inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan; Health insurance partnership with Southern Cross Health Insurance; Annual $1000 self-development budget; 6 months fully paid parental leave for primary caregivers; 4 weeks fully paid secondary caregiver leave; Wellness leave; Unlimited paid annual leave