Marcom PR Manager, Europe

Responsible for leading public relations activities across Europe and the UK, ensuring alignment with the Group's global communications strategy. The role will focus on developing localized PR initiatives, building and maintaining strong media relationships, and protecting and enhancing the company's brand reputation across the region.

Responsibilities

Regional PR Strategy and Planning: support the development and implementation of regional PR strategies and communications plans; Media Relations and Brand Communications: build and maintain relationships with key media outlets and journalists across Europe and the UK, lead media engagement, and manage brand communications and content; Media Monitoring and Crisis Communications: develop media monitoring and early-warning processes and lead local responses to significant media and reputational challenges; Stakeholder and Resource Coordination: work with local teams, external agencies, and partners to coordinate PR initiatives; Global and Regional Collaboration: maintain regular communication with the Group's global PR team and contribute to global communications strategies; Brand Reputation and Narrative Development: strengthen brand awareness, credibility, and reputation across Europe and the UK, and develop the brand narrative for local audiences

Requirements

A bachelor's degree or equivalent in Public Relations, Communications, Journalism, Marketing, or a related discipline; At least five years of professional experience in public relations, journalism, brand management, or a related field; A strong understanding of the European and UK media landscapes, business cultures, and communications practices is essential; Excellent written and spoken English and Chinese, with the ability to independently manage media relations, prepare communications materials, deliver presentations, and collaborate with diverse stakeholders; Strong communication, stakeholder management, and organisational skills, with the ability to work independently, manage multiple priorities, and collaborate across different time zones

Nice to have

Experience working across cultures or markets; Previous experience working in European or UK markets; An established network of relevant media contacts and industry relationships; Proficiency in at least one of the following languages: French, German, Spanish, Italian, Portuguese, or Dutch