Market Director - Hong Kong

Lead HK marketing strategy and execution to strengthen demand and commercial performance. The immediate priority is rebuilding confidence in genuine CASETiFY through credible evidence, earned media, social engagement and sustained local relationships. Personally execute the core work and build repeatable ways of operating.

Responsibilities

Own the local marketing plan, prioritising audiences, launches, activity and approved spending; Build one calendar across PR, social, partnerships and channel-facing marketing; Identify customer objections and product, service or value gaps requiring functional action; Deliver credible brand and PR work personally, including pitches, reviewer briefs and media relationship management; Own local social communications, including voice, response rules, escalation process and proactive content; Build partnerships and channel activation, including sustained artist/community work and briefing e-commerce, Retail and CRM teams; Demonstrate outcomes and control cost by testing confidence, conversion, repeat and contribution, and making budget and scale/hold/stop recommendations; Build a lean team and system by directing assigned support, documenting evidence and relationships, and using approved AI tools while retaining accountability

Requirements

Demonstrated local consumer-marketing ownership; hands-on brand/PR, media and social work; Strong English and locally appropriate Traditional Chinese/Cantonese writing; credible HK relationships; commercial/budget judgement; evidence of repeatable execution rather than added layers