Marketing Generalist, BitGo Labs (Contract)

BitGo Labs is seeking a Marketing Generalist for a contractor position based in Palo Alto, CA (onsite). The role involves working next to product and engineering teams to take live, revenue-generating crypto products to market within 90-day cycles. The role covers pre-go-to-market strategy, demand generation and SEO, social media and community, post-launch analysis and user adoption, and iterating or shutting down campaigns based on predefined numbers. The role has no stable roadmap, no large agency support, and some products and campaigns will be shut down.

Responsibilities

Take product theses and identify the first user; define the wedge, messaging, and distribution channels before the code is finished; Build demand generation and SEO engines, using AI to create optimized landing pages, test copy, and drive organic growth; Own the social media strategy to build hype, tap into crypto culture, and engage early adopters directly; Analyze results, track user adoption, and determine what is converting; Set launch success criteria in advance and kill underperforming channels or campaigns; Work alongside product and engineering teams to bring 90-day products to real users

Requirements

Has marketed something from nothing (side hustle, startup, newsletter, or personal brand); Professional experience in Marketing, Growth, Communications, or a related field, with a proven track record of driving user acquisition and engagement; Builds with AI tools, wires up own landing pages, generates own copy, and runs own analytics; Comfortable with crypto, or unafraid of getting there fast; Understands internet culture, crypto Twitter (X), and what makes people click; Decides independently in small teams with short cycles; Can shut down their own work and start the next campaign without a mourning period

Benefits

Competitive compensation; Free custom lunches, dinners, and snacks; Computer equipment and workplace furniture to suit your needs; Great colleagues and inspiring startup environment