Marketing Manager, Integrated Search & Google Media

We are seeking an expert, data-driven Manager, Integrated Search & Google Media to own our paid search and Google media ecosystem while managing essential SEO and GEO strategies. In this role, you will also drive the strategy and execution across Google Ads, Bing Ads, YouTube and YouTube TV ads, and broader Google advertising properties. As our primary Paid Search authority, you will master modern AI-driven campaign structures (Performance Max, Smart Bidding, AI creatives), manage critical SEO/GEO initiatives with direction from our Senior Manager, SEO/GEO, and partner closely with Performance Marketing Theater Leads to generate awareness, create and capture demand that turns into pipeline, and hold accountability for regional numbers.

Responsibilities

End-to-End Media Management: Own the strategy, launch, optimization, and scaling of high-ROI performance campaigns across Google Search, Bing Ads, YouTube and YouTube TV ads, and Google Display/Discovery; AI & Platform Innovation: Master advanced ad features (Smart Bidding, auto-generated assets, AI bidding algorithms) to continually scale performance and improve audience targeting; Theater Collaboration & Numbers Accountability: Partner with Performance Marketing Theater Leads to understand regional goals, revenue targets, and market considerations, and deliver actionable paid search strategies that generate pipeline and meet theater targets; Paid Search Experimentation & Optimization: Lead end-to-end campaign and post-click experimentation, build structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms; Technical SEO & Metadata Management: Perform ongoing technical SEO optimizations, site audit reporting and prioritization, meta tag creation and optimization, to ensure high crawlability, indexability, and keyword alignment; Incremental Lift & Shared Reporting: Partner with Senior Manager, SEO/GEO on incremental lift analysis and reporting (Paid + Organic), identify cannibalization risks, and maximize incremental pipeline; Keyword & Competitive Intelligence: Conduct regular keyword tracking, reporting, and competitive insights analysis across paid and organic environments; Tracking & Data Quality: Perform continuous UTM and URL cleanup/optimization across paid landing pages, organic pages, and tracking scripts to guarantee clean attribution, accurate reporting, and frictionless landing page experiences; May perform other duties and responsibilities that management may deem necessary from time to time

Requirements

5+ Years of Hands-On Experience: Proven track record managing complex, multi-region paid search and video budgets across Google Ads, Bing Ads, YouTube and YouTube TV ads; Google Ads / AdWords Mastery: Expert-level fluency across the Google Ads platform (Search, Video, PMax, Audience targeting, and automated bid management); Hands-On Technical SEO & GEO Capabilities: Demonstrated ability to perform technical site audits, meta tag optimizations, keyword tracking, and modern GEO/Prompt tracking across AI search platforms; Theater/Regional Business Alignment: Experience working directly with regional theater or growth leads to turn market-specific targets into conversion-driven campaign tactics with direct revenue accountability; Analytics & Attribution Expertise: Advanced skills in GA4, Google Tag Manager, dashboard tools (Looker Studio, Tableau), and multi-touch attribution modeling; AI-Forward Search Mindset: Strong understanding of how search behavior is shifting toward generative AI and how to leverage modern AI tools to accelerate copy generation, landing page strategies, and performance insights; Able to work in a hybrid/on-site capacity at our office in Columbia MD or Boston MA; This position is US-based only; Applicants must be authorized to work for any employer in the U.S. without sponsorship

Nice to have

Google Ads Certifications (Search, Video, Display) & GA4 Certification; Experience with SEO/GEO monitoring software (e.g., SEMrush, Conductor, Amplitude); Experience working in global B2B performance marketing environments with matrixed theater structures

Benefits

Medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; Employee stock purchase plan; Employee referral program; Flexible spending accounts; Employee Assistance Program (EAP); Education assistance; Parental leave; Paid time off (PTO); Company-paid holidays; Health and wellness events; Community programs; Variable compensation (bonus for non-sales roles) in addition to base pay