Media Advertising Operation Associate Senior

The Media Advertising Operations Senior Associate is responsible for developing and executing data-driven digital media strategies that align business objectives, brand growth, and performance goals. This role leads the planning, activation, optimization, and measurement of campaigns across Google, Meta, TikTok, and LinkedIn, ensuring efficient investment allocation and measurable results throughout the customer journey. By combining strategic thinking, advanced platform expertise, audience insights, and analytics, the role transforms campaign data into actionable recommendations that drive awareness, lead generation, conversions, and long-term business growth while collaborating closely with cross-functional teams and clients.

Responsibilities

Develop and execute data-driven digital media strategies aligned with business objectives, brand growth, and performance goals; Lead planning, activation, optimization, and measurement of campaigns across Google, Meta, TikTok, and LinkedIn; Ensure efficient investment allocation and measurable results throughout the customer journey; Transform campaign data into actionable recommendations that drive awareness, lead generation, conversions, and long-term business growth; Collaborate closely with cross-functional teams and clients

Requirements

Advanced hands-on experience managing, optimizing, and scaling paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads; Proven expertise in performance marketing strategy, including audience planning, full-funnel campaign design, lead generation, conversion optimization, and budget allocation; Strong analytical skills with experience interpreting CPA, CPL, CAC, ROAS, CTR, CVR, and CPM; Solid knowledge of measurement and tracking frameworks, including GA4, Google Tag Manager, conversion tracking, events implementation, and attribution analysis; Experience conducting A/B testing, experimentation, and continuous optimization; Ability to collaborate effectively with cross-functional teams and clients, including advanced Excel/Google Sheets skills and presentation development