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Motorcycles Sales - Raging Bull Harley Davidson

Sonic Automotive Durham, United States
Full-time On-site work

Publication date: 03/09/2026

Raging Bull Harley-Davidson® isn't just a workplace; it's a community built on passion, camaraderie, and a shared love for the open road. Working here means being part of a legacy, embracing the thrill of the iconic Harley-Davidson® brand, and connecting with fellow enthusiasts. Beyond a job, it's an opportunity to immerse yourself in a vibrant culture that celebrates individuality and a deep-rooted spirit of adventure.

At Raging Bull Harley-Davidson® , you're not just filling a position; you're joining a family that values dedication, innovation, and a genuine passion for motorcycles. With a commitment to excellence, a supportive team, and a commitment to delivering exceptional customer experiences, this is more than a workplace-it's an exhilarating journey where your talents and passions can thrive amidst the roar of the engines and the pulse of the Harley-Davidson® lifestyle.

Responsibilities

Attain new and used sales quotas as agreed upon with the sales manager.; Use floor time effectively to meet customer needs and solicit sales of all products.; Present the features of all products to customers along with their benefits.; Show each customer the advantages of products over competing brands.; Cross-sell additional parts, accessories, F&I products, warranties & service contracts, etc., with all new and used motorcycles.; Maintain profit margin objective for all motorcycle sales.; Follow procedures to ensure timely and proper completion of all paperwork.; Introduce new customers to the Service, Parts, General Merchandise, F&I departments, and personnel.; Maintain floor stock daily to ensure vehicles are clean and polished.; Greet customers immediately in a courteous and friendly manner.; Handle telephone transactions quickly and courteously.; Ensure customers are properly qualified for needs, wants, and buying ability.; Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.; Use a common and consistent quotation methodology for motorcycle sales, trade-ins, and purchases.; Conduct a road test and pre-delivery inspection prior to delivery to the customer.; Ensure the delivery to the customer is an “EVENT” that endears the customer to the dealership.; Contact customers to encourage additional sales and ensure customer satisfaction.; Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right.”; Attend training sessions to keep current with sales techniques and department issues.; Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).; Treat all employees and customers fairly, courteously, and with dignity.; Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, and GM.; Remain current with all Sales department training available by attending seminars, workshops, and other related training programs assigned by the Sales Manager.; Be prompt and available for flexible scheduling.; Be honest and fair in all business dealings.; Meet or exceed sales quotas regularly.; Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.; The noise level in the work environment is occasionally loud.; Occasionally requires balancing and pushing a 500 to 800 lb. motorcycle.; Spend the majority of the day on your feet.; Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.; Occasionally, exposed to exhaust fumes or other airborne particles.

Requirements

Must have the ability to get along with a broad customer base.; High energy level.; Excellent communication skills and demonstrated “closing skills”.; Knowledge and experience with sales of motorcycles and other products sold by the dealership or the demonstrated ability to learn them quickly.; Must be able to work effectively with all dealership areas to maximize the buying experience for the customer and the dealership's profitability.

Benefits

Medical, Dental & Vision Insurance; 401(k) with Company Match; Paid Time Off, Increases with Tenure; Closed on Thanksgiving & Christmas; Employee Pricing on Vehicles, Parts & Service; Free & Discounted Gym Memberships; Travel Discounts on Hotels, Flights & Rentals; OEM Certification & Paid Manufacturer Training Opportunities; Career Growth within a Fortune 500 Company
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