Performance Marketing Lead

We are seeking a lead to manage paid acquisition for Biz4Group and our clients' product portfolios. You will own the strategy for B2B lead gen and B2C app growth, focusing on high-intent US audiences.

Responsibilities

Execute end-to-end paid strategies across LinkedIn, Google Ads (Search/UAC), and Meta; Lead App Growth initiatives, specifically managing App Install campaigns and product-led growth funnels; Own CRO (Conversion Rate Optimization) experimentation to improve landing page and app store performance; Design performance marketing "retainer" packages as a service offering for Biz4Group clients; Utilize AI tools for audience segmentation, predictive budget optimization, and ad creative testing; Implement server-side tracking to ensure 100% attribution across the B2B and B2C lifecycle; Manage high-value monthly spends, optimizing for SQLs and App Retention metrics; Conduct competitor research within the US IT and SaaS landscapes to pivot bidding strategies; Analyze daily performance data to reconcile spend against lead quality and CAC; Mentor junior associates on technical tracking and high-scale budget pacing

Requirements

4-7 years in Performance Marketing; Experience with App Install (UAC/Meta) and SaaS growth is mandatory