Producer I, Social (FinLit)

Marketplace is looking for a creative social media producer who can create those scroll-stopping moments for our portfolio of financial literacy programs and help bring our economic journalism to new audiences. The ideal candidate is someone who can produce and execute innovative social content. You must have sharp social copywriting, video editing, graphic design, and fact-checking skills. You'll optimize Marketplace content in a dynamic way across Instagram, TikTok, YouTube, Facebook, Bluesky, and emerging social platforms. This is a grant-funded, two-year role. This position sits in the collective bargaining agreement between Marketplace and Screen Actors Guild—American Federation of Television and Radio Artists ("SAG-AFTRA"). The exact salary rate is determined by experience and education related to the role, organizational compensation structure, and internal equity.

Responsibilities

Write and produce highly shareable social-first content on tight deadlines, including short-form videos and graphics, for all social platforms; Identify stories, moments and ideas from Marketplace's financial literacy programs that can translate into compelling social content; Help develop original social videos, including researching ideas, writing scripts, shaping hooks and selecting clips; Write and edit social copy, headlines, captions, scripts and other audience-facing language; Strategically schedule and publish content across all social platforms; Analyze social performance and produce regular campaign and content reports; Work collaboratively with reporters, producers and hosts; Use data to inform how and what we post; Stay up-to-date and ahead of the curve on social media best practices; Ensure consistent voice and branding across our social platforms; Help cultivate and develop conversations between our audience, hosts and reporters

Requirements

Bachelor's Degree in Journalism or related field required; 5+ years experience producing content for social platforms on behalf of a brand or media outlet; Familiarity with financial literacy content and social media trends in the FinLit space, with an understanding of how creators and organizations engage audiences around economic topics; Self-starter with excellent editorial judgment and an understanding of journalistic standards; Deep interest in how economic news intersects with people's lives; Demonstrated success producing engaging social content for a newsroom, media organization, publication or other editorial environment; Strong knowledge of social media trends and best practices, including video-first platforms such as YouTube and TikTok; Superb social copywriting and fact-checking skills; Proficient in Photoshop, Premiere, CapCut, Davinci Resolve or similar editing software; A team player who is accountable, proactive, and solution-oriented; Have strong instincts for content that social audiences find engaging; Ability to work effectively with minimal supervision; Ability to successfully meet deadlines and handle multiple responsibilities on a consistent basis; Superior communication, organizational and collaborative skills; Experience using social analytics and audience insights; Responsible for developing and owning the social strategy for the fin-lit portfolio; Ability to appear on camera or directing/editing on-camera video as needed; Must be authorized to work for any employer in the U.S.

Nice to have

Experience using Sprout Social or similar social media programs (Hootsuite, Buffer, Later, etc.); Familiarity with public media and Marketplace's approach to economic journalism