Product Marketing Manager - Accounting & Bookkeeper Platform

Accountants and bookkeepers are some of the most trusted advisors in the world. As Product Marketing Manager on the Accountant & Bookkeeper (AB) Platform, you will build expertise in how practices run day to day, with a particular focus on the connected Compliance workflow, where audit trails, regulatory obligations and client work need real precision. The role is based in Melbourne or Auckland, open to candidates across Australia and New Zealand. It is a 12-month fixed-term contract with flexible hybrid working and no fixed office days. Team offsites and key stakeholder meetings require in-office attendance, and travel to key markets may be required for customer research, stakeholder engagement and key events.

Responsibilities

Shape positioning and messaging for the AB Platform, from the Partner Hub through to Workpapers and tax; Build a living library of verified customer proof points; Plan lifecycle programmes that help partners adopt the workflows that matter most; Turn insight into go-to-market plans for partners across AU, NZ, UK, US, Canada and beyond; Take Workpapers Plus to market in Australia; Take Workpapers and Workpapers Plus to market in New Zealand; Develop a global value proposition and key messages for Agentic Tax; Sharpen how the Compliance workflow fits into the Books to Workpapers to Tax story; Grow a customer proof and advocacy programme, and lifecycle campaigns that drive habitual use of priority workflows

Requirements

Strong technical understanding of accounting, tax or compliance, or the confidence to get to grips with it quickly; Product marketing experience, ideally in B2B SaaS, and a track record of taking complex products to market; Ability to turn highly technical compliance, audit or tax capabilities into clear, practical language that busy partners understand; Enjoy working across product, compliance, tax and regional teams, and keeping several stakeholders aligned at once; Curious about how tax and compliance differ across regions, and like working with specialists to get it right; Drive to Go Bold with a clear point of view, and the storytelling skill to bring real customer proof to life