Programmatic Specialist (Remote Canada)

The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.

Responsibilities

Campaign Management: Collaborate with internal teams to create comprehensive media strategies that align with client objectives; Leverage first-party and third-party data for precise audience targeting and segmentation; Develop and implement programmatic campaigns across various DSPs such as DV360, The Trade Desk, and others; Continuously monitor and optimize campaigns to achieve performance and pacing goals; Generate and analyze performance reports to provide actionable insights and recommendations; Quickly identify and resolve issues related to campaign performance and delivery; Team Collaboration: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution; Client Relationship Management: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments; Present campaign plans, performance reports, and strategic recommendations to clients; Goals: NSM attainment 100%; CSAT 4.4+

Requirements

3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies; Hands-on expertise in media buying: building and optimizing campaigns in DSPs; Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success; Strong understanding of how programmatic and other channels (paid and organic) work together to surpass client KPIs; Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month; Strong cross-collaboration skills, both internal and client-facing, with excellent interpersonal and communication abilities; Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Nice to have

Bonus B2B experience; Preference for experience in TTD (The Trade Desk) and DV360

Benefits

Living wage set by Directive (actual salary may vary based on compensation practices, job-related skills, and depth of experience); Medical, dental, vision plans, disability, and life insurance coverage, with a 100% employer-paid plan for you and a 50% employer contribution for dependents (US, CAD, MX); Mental health support: access to certified therapists through Spring Health, membership to Headspace; Physical support: physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care; Unlimited PTO (2-week minimum); Paid Company Holidays; Your Birthday Off; End of Year Recharge (Closed December 24 - January 1); Paid Parental Leave; Traditional and Roth 401(k) with a 3% company match; Annual bonus based on tenure, which scales over time; Annual company-wide retreat