Programmatic Trader (Remote Canada)

Directive Consulting is a B2B performance marketing agency that uses Customer Generation to drive pipeline and revenue for brands in SaaS and across B2B industries. The Programmatic Strategist is a client-facing, remote role responsible for day-to-day management of Programmatic clients, including campaign builds, optimization, and reporting across Programmatic channels (Display, Native, Video, Audio, etc.). The role creates and manages custom client strategies and communicates with clients and internal stakeholders. Goals include NSM Attainment of 100% and CSAT of 4.4+.

Responsibilities

Collaborate with internal teams to create media strategies aligned with client objectives; Leverage first-party and third-party data for audience targeting and segmentation; Develop and implement programmatic campaigns across DSPs such as DV360, The Trade Desk, and others; Continuously monitor and optimize campaigns to achieve performance and pacing goals; Generate and analyze performance reports and provide actionable insights; Quickly identify and resolve campaign performance and delivery issues; Work closely with creative, analytics, and account teams to ensure cohesive campaign execution; Serve as primary point of contact for clients, providing regular updates on performance and strategy; Present campaign plans, performance reports, and strategic recommendations to clients

Requirements

3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies; Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360; Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success; Strong understanding of how programmatic and other channels (both paid and organic) work together to surpass client KPIs; Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month; Strong cross-collaboration skills, both internally and with clients, with excellent interpersonal and communication abilities; Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Nice to have

B2B experience

Benefits

Living wage (actual salary may vary based on compensation practices, skills, and experience); Medical, dental, vision plans, disability, and life insurance with 100% employer-paid plan for employee and 50% employer contribution for dependents (US, CAD, MX); Mental health support via Spring Health and Headspace membership; Physical therapy through Omada, Aaptiv virtual workouts, and complimentary One Medical membership; Unlimited PTO (2-week minimum); Paid Company Holidays; Birthday off; End of Year Recharge (closed December 24 - January 1); Paid Parental Leave; Traditional and Roth 401(k) with 3% company match; Annual bonus based on tenure; Annual company-wide retreat