Senior Associate, Media Optimization

The Senior Associate, Media Optimization is a core member of a dynamic, solutions-oriented team. The role involves managing programmatic campaigns from beginning to end, including setup, QA, optimization, and reporting, while delivering client investment goals and driving budget growth through exceptional performance. The role partners with other Programmatic and Artificial Intelligence (AI) experts to drive results for clients.

Responsibilities

Plan the structure and take ownership of the setup of programmatic campaigns (ex. TTD, Xandr, DV360, Amazon); Manage all aspects of campaigns including campaign and creative setup, tracking, QA, proactive performance checks, optimizations, pacing, and profitability updates to ensure goals are met within team SLAs; Collaborate with internal teams to troubleshoot creative, HTML tags, pixel-related, or verification-related issues; Work closely with all account teams to develop tagging strategies; Drive test and scale programs and share new optimization tactics with wider teams; Provide insights into optimization approach and work with the account service team to turn data-backed insights into recommendations that enhance client strategy; Act as a consultant to educate account teams on best practices for campaign setup, data collection, technology, and platform use; Complete requests in internal data management platforms; Discrepancy investigation and resolution; Work with your manager to meet the goals of the Media Optimization team; Creation and implementation of new processes and procedures across the team; Grow knowledge of programmatic platforms to attain detailed knowledge of all programmatic media practices used in the company within the first year

Requirements

1+ years of experience working on biddable or programmatic platforms such as DV360, The Trade Desk, or Xandr (ideally including certification); Experience with one or more ad servers (DCM, Sizmek, AdForm); Knowledge of HTML, XML, and JavaScript in an advertising context; Good understanding of the online ad industry, ad targeting and optimization through DSPs/SSPs; Passion and curiosity for advertising technology and artificial intelligence; eagerness to learn new tools; Proficiency in Excel (Pivot Tables, VLOOKUPs, etc.) is required; Strong analytical skills and an affinity for numbers; Excellent interpersonal and communication skills, written and verbal; The ability to form strong relationships with internal/external teams; A self-starter attitude; Highly organized, including strong time management; Bachelor's degree OR Associate's degree with at least 1 year of experience (including Internships) within the online advertising industry with a focus on trafficking and operations

Nice to have

Familiarity with video and DOOH advertising and related metrics; Experience with Google Analytics; Eagerness to learn tools such as HTML, BigQuery, and Python

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to the global WPP Media & WPP networks; Employee resource groups and in-office events