Senior Creative Lead - Growth

Rare Candy, a leading marketplace for trading card games such as Pokémon, MTG, and Lorcana, is hiring a Senior Creative Lead in its Growth department, reporting to the Director of Growth. The role owns creative strategy across organic social, paid ads, creator and UGC content, and major launches, directing the social team, freelancers, and creator partners, and running creative testing on paid.

Responsibilities

Own creative strategy across organic social, paid acquisition, UGC, creators, and launches; Develop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments; Write hooks, scripts, and copy direction that the team and creators build from; Direct the output and priorities of the social team, freelancers, and production partners; Partner with Leonhart and in-house creators on content and distribution; Review creative before it goes out and give notes that make it better; Build a repeatable process for producing, reviewing, publishing, and testing creative; Run the paid-social testing roadmap and find winning UGC to adapt for paid; Turn collector behavior, reviews, customer insights, and cultural moments into content; Keep a rolling content and launch calendar and keep launches alive after week one; Use performance data to decide which concepts, hooks, formats, and creators to scale; Send a weekly creative performance recap; Set and protect Rare Candy's voice and visual approach; Work with the Director of Growth and CEO on brand positioning and messaging

Requirements

7+ years in creative strategy, social, content, or brand marketing, ideally at a consumer, marketplace, gaming, collectibles, sports, or culture-driven brand; Has directed creative that performed and can explain what was changed and why it worked; Writes sharp briefs; Fluent in TikTok, Reels, Shorts, YouTube, creator content, and paid-social formats; Briefed and managed creators and knows how to give notes without killing what made their content good; Has changed creative based on data and can walk through an example; Strong writer and editor of copy, hooks, and scripts; Strong communication skills and able to manage projects, timelines, and expectations across creators, freelancers, and internal teams; Knows Pokémon and the TCG world

Nice to have

Experience scaling paid-social creative on Meta and TikTok; Experience with drops, livestreams, or launch-driven brands; Experience growing a small creative team

Benefits

Meaningful equity; Health, dental, and vision coverage; 401(k); Wellness stipend; Monthly dogfooding budget to spend on cards