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Senior CRM Account Executive

Armis Toronto, Canada
Full-time Remote work

Publication date: 10/11/2026

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

The CRM Prime AE role is a sales role built for experienced sellers who have the curiosity, confidence, and technical acumen to transform a customer’s business. You will play a pivotal role in shaping ServiceNow’s CRM business and work on exciting and transformational sales opportunities. People who excel at this job can lead discovery sessions, leverage value-based selling, and deliver measurable business outcomes through customer specific priorities and use cases. The CRM Prime Account Executive has the technical fluency to present, demo, and provide customers with the confidence to invest in ServiceNow CRM Solutions.

Responsibilities

Sell to line of business owners across: Call center & customer service, field operations, Revenue Operations, and Sales organizations.; Build relationships with customer executives and decision makers, understanding their CRM Priorities and purchasing process.; Develop account and territory plans that identify priority customers, growth opportunities, and the actions needed to pursue them.; Oversee client relationship mapping, orchestrating an account strategy while leading across a broad virtual team (Sales Specialists, Solutions Consultant, Success resources, Partners and Marketing, etc.); Be a trusted advisor to your customers by understanding their business and advising on how ServiceNow CRM can help them achieve their business goals; Hold Customer Business Reviews (CBRs) to understand business use case and objectives, customer adoption, and identify expansion opportunities.

Requirements

10+ years of sales experience within software OR solutions sales organization; Prior success selling CRM or adjacent solutions (FSM, S2P, Q2C) to Enterprise customer; Experience establishing trusted relationships with current and prospective clients and other teams; Experience producing new business, negotiate deals, and maintain healthy C-Level relationships; Track record of high quota attainment and consistently hitting annual sales targets; Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.; Experience promoting a customer success focus in a "win as a team" environment; Willingness to travel up to 50%
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