Senior Growth Manager - France to Morocco

As the Senior Growth Manager for the France-Morocco corridor, you'll drive LemFi's expansion within the Moroccan diaspora in one of our most critical markets. While the primary focus of your community-building will be in France, we are open to candidates based in France, the UK, or other European countries where LemFi currently operates. This is a growth role that requires you to be comfortable traveling to key diaspora hubs to build a physical community presence and drive high-leverage organic growth. You will direct influencer negotiations, manage external agencies and key community leaders, and execute grassroots field marketing.

Responsibilities

Travel across France (and potentially other key European markets) 3 to 5 days every few weeks, establishing an on-the-ground presence in key cities; Attend community events and build and expand LemFi's community network with local Moroccan leaders and organizations; Develop and execute user acquisition strategies tailored for the Moroccan diaspora communities in France and Europe; Own growth targets for assigned markets and optimize based on data and insights; Source, negotiate directly with, and manage France/Morocco-focused influencers, community leaders, and external agencies to drive scalable organic growth; Lead community-driven initiatives to build trust, awareness, and advocacy, and participate in local events, meetups, and forums; Build and maintain relationships with community leaders and grassroots partners; Implement tracking mechanisms for the exact customer acquisition cost of activities; Work across paid channels, organic strategy, and local product teams to drive user acquisition

Requirements

At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar; Proven ability to work against targets and deliver measurable results; Motivated by ambitious goals and comfortable being measured against clear KPIs; Strong data-driven mindset, interpreting data, tracking performance and adjusting strategies accordingly; Excellent interpersonal skills and ability to build trust with diverse stakeholders; Persuasive communicator who can influence partners and leaders; Entrepreneurial and tenacious, taking ownership, pushing through obstacles and biased to action; Self-motivated and effective working independently and in remote environments; Willing to travel extensively and work occasional weekends to support market growth

Nice to have

Prior experience launching or scaling ventures in new markets; Deep understanding of African and diaspora community in Europe, culturally fluent and comfortable immersing in new cultural environments; Background in fintech, payments or diaspora-focused products; Established network within diaspora communities