Senior Media Planner and Buyer

GPS Impact is hiring a seasonal, full-time Senior Media Planner and Buyer to join our growing Paid Media Team. This position can be remote (pending location approval) or based in one of our physical office locations including, Des Moines, IA, Kansas City, MO, Philadelphia, PA or Washington, DC. This is a seasonal position and will end on December 31, 2026. We are a full-service public affairs and multimedia advertising agency with broad experience helping progressive candidates, advocacy groups, and organizations use integrated, strategic communications and advertising to achieve their goals.

Responsibilities

Developing comprehensive digital media plans to help progressive candidates and causes achieve persuasion, and mobilization goals; Executing paid media buys across platforms including but not limited to Meta, Google (Search and YouTube), and programmatic DSPs; Use voter file data (e.g., VAN, TargetSmart, L2) and third-party audience segments to inform targeting strategies; Optimizing campaigns in real-time to maximize impact for key KPIs, including but not limited to reach, engagements, and conversions; Monitor pacing and performance, producing detailed reports/ dashboards and insights both internally and client-facing; Managing and engaging with vendors and trusted partners to plan and deliver on digital media plans; Strategizing and collaborating with internal teams to identify how paid media can add value for GPS clients; Thinking creatively about recommended tactics, looking for patterns in performance, and speaking up when an opportunity presents itself; Providing feedback and guidance on media plans developed by Media Planners and Buyers, mentoring, and helping train new staff; Writing ad copy for paid search campaigns

Requirements

3+ years of experience buying and planning digital media; Proficiency in key ad platforms: Meta Ads Manager, Google Ads, YouTube, and at least one DSP; Strong analytic and reporting skills using platform dashboards and custom reporting tools; Prior experience working in data platforms such as L2, TargetSmart, and VAN; Have strong quantitative skills and experience in Excel and Sheets; Be highly organized and detail-oriented, with an ability to manage multiple projects and deadlines; Have the ability to work well independently as well as with others; Have a positive attitude, desire to lead, and excellent time management skills; Demonstrate strong interpersonal and communication skills, both for internal and external communication; Understand the complexities of political communication and have experience building digital media programs to solve problems

Nice to have

Prior digital planning and buying experience in the political vertical; Genuine interest in political advertising and understanding of digital media landscape; Experience in ASANA or other project management tools; Experience in reporting tools such as TapClick, Datorama, or others

Benefits

Medical; Dental; Vision; Matching 401(k); Paid time off