Senior Product Manager, Conversion Rate Optimization

Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products, including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub, brings together financial tools, safety features, and everyday family management in one connected experience. More than 6.5 million family members trust Greenlight to stay in sync.

Responsibilities

Own the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets; Match each landing page to the ad's intent, audience and channel, and tailor value-prop messaging by segment and traffic source; Work with Growth Product and Growth Marketing leadership to turn each funnel stage into a multi-channel acquisition testing strategy; Find and size drop-off using funnel analytics, session replays and user research; Streamline the path from landing page through registration and KYC, including multi-step forms and mobile-first flows, adding trust and compliance signals without hurting conversion; Improve plan presentation and comparison to ease decisions and sharpen competitive position; Build and prioritize an experiment backlog scored on impact, effort and confidence; Design and run statistically sound A/B and multivariate tests across landing pages, plan selection, signup, onboarding and upsell, managing setup, QA, traffic allocation and readouts; Share results to inform Product, Marketing, Brand and Lifecycle strategy; Define tracking from landing through plan selection, registration, KYC and activation, working with Analytics and Engineering to implement it and ensure clean data flows; Report KPIs to leadership: conversion rate, session-to-registration, registration-to-paid and downstream retention

Requirements

6 to 8+ years in product management, growth or CRO, including at least 3 years owning conversion for a consumer website or acquisition funnel in fintech, consumer subscription or high-growth B2C; Proven CRO track record with concrete examples of experiment-driven conversion gains across acquisition, signup or onboarding funnels; Paid marketing expertise, including landing page strategy, marketing funnel stages, and how paid channels, audiences and creative affect on-site conversion; Customer-first UX expertise with a record of improving experiences through research and testing; Deep hands-on experience with Optimizely or a comparable platform, including designing statistically sound tests, managing large backlogs and interpreting results; Experience optimizing how products, plans and pricing are presented and compared; Strong analytical skills, comfortable writing SQL or working closely with analysts, proficient in Mixpanel, GA4 or similar tools; Hands-on experience with MarTech and tracking (GTM, Segment), able to write specifications, QA implementations and debug issues; Experience leading engineering and design teams and managing cross-functional projects; Clear written and verbal communication, with confidence presenting strategy and results to senior leadership; An ownership mindset, identifying gaps in product, process and measurement and fixing them without being asked

Nice to have

Experience optimizing Shopify sites and apps, Amazon storefronts and product listing pages; Experience with Contentful or another headless CMS; Background in consumer fintech, financial services or other regulated industries, including KYC flows; Experience with subscription or freemium models and trial-to-paid conversion; Familiarity with CDPs and using first-party data for personalization

Benefits

Medical, dental, vision, and HSA match; Paid life insurance, AD&D, and disability benefits; Traditional 401k with company match; Unlimited PTO; Paid company holidays and pop-up bonus holidays; Professional development stipends; Mental health resources; 1:1 financial planners; Fertility healthcare; 100% paid parental and caregiving leave, plus cleaning service and meals during leave; Flexible WFH, both remote and in-office opportunities; Fully stocked kitchen, catered lunches, and occasional in-office happy hours; Employee resource groups; Discretionary performance bonus and equity rewards