Senior Product Manager - KPM Audience & Measurement Research(P4115)

84.51° is a retail data science, insights and media company. The Senior Product Manager, Measurement Research will shape how Kroger Precision Marketing (KPM) proves the value of advertising for the brands it works with. This role will own the strategy and delivery of new measurement products, helping KPM measure more of its media, deliver results faster, and offer the metrics brands care about most. 84.51° follows a 5-day in-office work schedule.

Responsibilities

Own the product strategy and roadmap for new measurement capabilities, such as incrementality for new ad formats, improving speed to insights, and owning roll out of new measurement metrics; Partner with data science to take new measurement methods from research to launch, defining requirements, success criteria and the path to scale; Lead discovery with internal teams and brands to understand which results they need, how quickly and where, and use those insights to set priorities; Work with the measurement platform product manager and engineering to make sure new methods are built in a standardized way and delivered consistently; Plan and manage new product launches, including betas, general release, and changes to how existing results are calculated, with clear communication and enablement for sales and client teams; Partner with platform teams to bring measurement results into the places brands plan and buy media, consulting on UI, dashboard experiences, reporting, and API delivery; Clearly communicate the value, trade-offs and status of measurement work to leaders and stakeholders, translating between business and technical audiences; Stay current on industry measurement standards and competitor approaches, and bring that perspective into product decisions; Lead the development, championing and prioritizing of a team backlog, based on value, viability and the needs of the business; Manage work with a product mindset, focusing on outcomes over outputs, the problems to solve and the key metrics of success

Requirements

Experience in product management for data, analytics, advertising or measurement products; Working knowledge of how marketing results are measured, such as attribution, incrementality, test-and-control experiments and marketing mix models; Comfortable partnering with data scientists and translating complex methods into clear product requirements and plain-language explanations; Effective managing cross-functional software development teams in an agile environment; Effective managing end-to-end product development and releases, including beta and general release management; Stakeholder management skills: effective in building and managing stakeholder relationships to influence and drive change; Problem solving, critical thinking and analytical skills; comfortable using data to inform product decisions; Comfort with ambiguity: remains confident, positive and resourceful in the face of ambiguity and unexpected results; Verbal and written communication skills, with the ability to translate between business and technical audiences; Technical acumen: grasps the technical details needed to lead a team and product; Exhibits qualities of, and has proven to be, a great teammate; 4+ years relevant experience; Bachelor's degree or equivalent experience

Nice to have

Retail media experience

Benefits

Medical insurance with competitive plan designs and support for self-care, wellness and mental health; Dental insurance with in-network and out-of-network benefit; Vision insurance with in-network and out-of-network benefit; 401(k) with Roth option and matching contribution; Health Savings Account with matching contribution (requires participation in qualifying medical plan); AD&D and supplemental insurance options; Paid time off including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, and 6 company-paid holidays per year; Paid leave for maternity, paternity and family care instances; Variable compensation eligibility