Senior Staff Embedded Software Product Marketing Specialist

We are seeking an experienced Software Product Manager to lead the strategy, roadmap, and delivery of embedded software platforms, SDKs, tools, and applications for connectivity products. This role bridges customer needs, market opportunities, and engineering execution to deliver differentiated software solutions that accelerate customer adoption and business growth.

The ideal candidate combines deep technical knowledge of embedded systems with strong product management skills and the ability to influence cross-functional teams across engineering, architecture, marketing, sales, and customer support.

Responsibilities

Define, own, and communicate the product roadmap for embedded software platforms, SDKs, middleware, developer tools, and applications.; Translate market opportunities, customer feedback, and business priorities into product strategies, detailed requirements, epics, and user stories.; Partner with engineering, sales, and customer-facing teams to support strategic customer engagements and ensure product requirements address key customer needs.; Collaborate closely with engineering, system architecture, hardware, QA, and UX teams to ensure successful product development and delivery.; Prioritise features, enhancements, technical debt reduction, and bug fixes using customer value, market impact, business objectives, and data-driven insights.; Drive software platform adoption by continuously improving developer experience, usability, documentation, onboarding flows, and ecosystem integration.; Ensure regulatory, compliance, and cybersecurity requirements are integrated into product planning, design, development, and maintenance processes.; Act as the voice of the customer throughout the product lifecycle, balancing customer requirements with market trends, engineering constraints, and business objectives.; Monitor competitive offerings, emerging technologies, industry standards, and ecosystem developments to drive product differentiation and strategic direction.; Manage the complete software product lifecycle, from concept and planning through release, maintenance, security updates, and end-of-life decisions.; Define and track key product success metrics, including customer adoption, feature utilisation, product quality, developer productivity, time-to-market, and customer satisfaction.; Drive engagement with strategic software ecosystems, industry alliances, and open-source communities such as Zephyr, Matter, Thread, Bluetooth®, Wi-Fi®, and other relevant technologies.; Serve as a software product expert, providing guidance and enablement to sales, field applications engineering, marketing, customer support, and business development teams.; Own software release planning, product documentation strategy, launch readiness, and go-to-market alignment.

Requirements

Bachelor's degree in Computer Science, Computer Engineering, Electrical Engineering, or a related technical field.; 5+ years of product management experience in embedded software, firmware, SDKs, developer tools, or related technical products.; Strong understanding of embedded software development, including RTOS, C/C++, microcontrollers, firmware architecture, and software development processes.; Proven experience defining product roadmaps, requirements, and execution plans for complex software products.; Experience working with cross-functional teams in Agile development environments.; Strong analytical, problem-solving, prioritisation, and decision-making skills.; Ability to influence stakeholders across technical and business organisations without direct authority.; Experience gathering and translating customer requirements into product strategy and execution plans.; Excellent written, verbal, and presentation communication skills.

Nice to have

Knowledge of Bluetooth, Zigbee, Thread, Matter, DECT, Wi-SUN, Wi-Fi and associated stacks is a strong plus; Experience in industries such as industrial automation, automotive, IoT, smart home, medical devices, or consumer electronics.; Experience working with open-source software ecosystems and community-driven development models.; Familiarity with tools such as Jira, Confluence, Git, Azure DevOps, and requirements management systems.; Understanding of hardware-software integration, system validation, and interoperability testing.; Experience supporting software platform adoption, developer ecosystems, and technical enablement programs.