Social media lead

TL;DR - We're looking for someone to own how Lovable shows up on social. You'll manage a team of ICs while still spending part of your time doing creative work (copywriting, storyboarding, directing). You must be based in Stockholm or be ready to relocate. You'll turn releases, features, and behind-the-scenes product work into posts people actually want to engage with, creating content for an audience of over 1 million engaged users and community members. Lovable lets anyone build software with any language, and is a small, talent-dense team building a generation-defining company from Stockholm. Values: extreme ownership, high velocity, and low-ego collaboration. Applications must be submitted in English through the careers portal.

Responsibilities

Manage and grow Lovable's social team; Establish an opinionated social media channel strategy and activate the team to deliver against it; Set the bar for quality: give feedback, review work, and help reports do their best work; Split and prioritize the team's workload across launches, always-on content, and community engagement; Build a cadence and format library for product content so every release has a clear path to social; Report on and be accountable for team metrics; Own social media content related to Lovable's product: launches, features, product education, and the work behind them; Write copy that turns technical concepts into posts a broad audience will follow and share; Work with the Creative team on launch videos and polished static assets; Partner with Product Marketing and Product to get early visibility into what's shipping; Deepen Lovable's product usage and credibility among developer and general audiences; Track what resonates and feed learnings back into future launch planning

Requirements

12+ years of experience in social media with at least 2 years of managing a team; Strategic thinking: knowing what content belongs on each channel and making that case to stakeholders; Product marketing aptitude: turning a changelog or feature launch into a story that matters to people; Technical communication skills: writing about powerful features in ways that resonate with both developer and general audiences; Visual chops: creating product visuals (screen recordings, GIFs, static graphics) or drafting clear briefs for Creative teams; Cross-functional range: working directly with PMM, Product, and Creative; Platform-native instincts: understanding what X and LinkedIn reward; A portfolio of product social content you've shipped; Experience using Lovable; Based in Stockholm or ready to relocate