Sr. Designer, Concept

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time.

Let’s make.

We’re looking for a Senior Designer, Concept who brings a strong point of view and a passion for idea-driven design. This role is for someone who thrives at the intersection of concept and craft—supporting the development of campaign ideas, product launch narratives, and brand expression by helping translate vision into tangible, scalable creative.

You’ll partner closely with Art Directors and cross-functional teams, functioning as a key supporting role in bringing concepts to life. While Art Directors lead the conceptual direction, you’ll help build, refine, and codify those ideas into clear, executable design systems and assets. You’ll also have opportunities to take ownership of smaller campaigns or clearly defined components of larger initiatives, applying the same level of craft and rigor.

Responsibilities

Support the development of campaign and product launch ideas in partnership with Art Directors and Copywriters; Contribute thoughtful design perspectives and exploratory work that help clarify and evolve creative thinking; Translate early-stage concepts into visual directions that help define how ideas come to life; Partner with Art Directors to translate conceptual ideas into structured, scalable design systems; Support the development of campaign guidelines, toolkits, and visual frameworks; Help ensure ideas are not only compelling, but also clear, consistent, and executable across touchpoints; Develop high-quality design work across a range of outputs, including:; Product and packaging concepts; Campaign visuals and storytelling systems; Omni channel product merchandising assets; Take concepts from directional to fully realized, production-ready deliverables; Maintain a high level of craft, detail, and consistency in all executions; Contribute to the ongoing evolution of the Cricut brand through thoughtful design and attention to detail; Ensure all work reflects a cohesive, creative, innovative, and elevated brand voice; Work closely with Art Directors, Copywriters, Marketing, and Product teams to bring ideas to life; Support presentations by visualizing and refining creative directions; Own execution of smaller campaigns or clearly defined components of larger initiatives; Incorporate feedback effectively, with a focus on strengthening the work

Requirements

A concept-first mindset—you lead with ideas, not just execution; A portfolio that shows range across campaigns, brand systems, and high-quality design craft; 5–8+ years of experience designing fresh, omni channel campaign assets; Strong instincts in typography, layout, and visual storytelling; Experience working within—and pushing beyond—brand guidelines; Comfort designing across touchpoints, including omni channel merchandising; Curiosity, taste, and a drive to make things better than they’ve been before

Nice to have

Experience in lifestyle, consumer products, or DIY/creative spaces; Motion or storytelling through animation; Experience building or contributing to design systems