Sr. Lead, Marketing Strategy, Capital Formation

Crux is hiring a Senior Lead of Marketing Strategy to shape how we bring our capital solutions to market for clean energy developers and sponsors. This is a senior, hands-on role at the intersection of marketing, commercial strategy, and product, with meaningful ownership over how we position our offerings, reach our customers, and drive commercial results. Reporting to the Senior Director, Marketing Strategy, you'll lead marketing strategy for our capital-seeker audience: the developers and sponsors navigating complex financing decisions to get projects built.

Responsibilities

Lead go-to-market strategy for products, services, and features serving developers and sponsors; Shape positioning and messaging to connect Crux's capabilities to the financing needs of capital seekers; Bring deep customer understanding as a voice of the developer and sponsor audience; Turn insight into strategy by connecting customer feedback, competitive intelligence, and market trends to identify opportunities and recommend where and how Crux should compete; Enable commercial success by equipping customer-facing teams with messaging, tools, and training, and developing materials such as training programs, competitive battlecards, and sales plays; Drive cross-functional alignment with product, commercial, market intelligence, marketing, and capital-provider counterparts

Requirements

Direct experience with clean energy developers or sponsors, with a strong understanding of project development, financing needs, and the decisions that drive capital formation; 5+ years of experience in B2B marketing, product marketing, commercial strategy, or a related strategic function, including experience in a startup or high-growth environment; Demonstrated ownership of strategic initiatives, from identifying opportunities and developing recommendations through execution and measurement; Experience developing positioning and go-to-market strategies for complex products or services, ideally across multiple customer segments or buyer personas; Proven ability to translate technical and financial complexity into clear, differentiated messaging that resonates with customers; Experience developing commercial enablement programs and materials that improve customer-facing effectiveness and contribute to business outcomes; Strong cross-functional influence and relationship-building skills, including the ability to earn trust, challenge assumptions, and align senior stakeholders without direct authority; Structured, analytical thinking and sound commercial judgment, with the ability to synthesize ambiguous information into clear recommendations and action

Benefits

Healthcare with 100% of employee premiums covered and 80% subsidy for dependents; Dental and vision with 100% of employee premiums covered and 80% for dependents; Family forming and fertility support; Parental leave of 16 weeks for birthing parents and 12 weeks for non-birthing parents; 10 company holidays per year; 20 days paid time off per year; 401k with account fees supported by Crux; Company-wide bonus tied to revenue goals; Stock options in a rapidly growing company; Remote-first operating model with optional offices in DC, NYC, Denver, SF, and a co-working pod in Seattle; Regular team offsites twice a year