Sr. Manager, GTM Engineering

This role will create the AI architecture, agents, and workflows that power our agentic GTM motion. The Sr. Manager, GTM Engineering builds the automations, integrations, and AI agents that let Marketing scale output efficiently while increasing productivity and impact. This is a hands-on technical role with management responsibilities. Department: Marketing Operations. Reports to: Sr. Director, Marketing Operations. Direct reports: 1 (BDR Operations Specialist).

Responsibilities

Build agentic workflows for end-to-end campaign creation, from brief intake to first-draft assets, using Claude and comparable enterprise LLM platforms; Orchestrate agents across MCP connectors to optimize AI usage across the stack; Partner with Growth, Customer, and Event Marketing to cut manual production time on recurring campaign types, with human review in the loop; Automate Marketing work management; Build reusable patterns, templates, and playbooks so Marketing teams can adopt automations without GTM Engineering support; Be our own best customer: build the best-in-class use of the 6sense platform within a headless GTM architecture, using 6sense data and intelligence through external tools, APIs, and MCP; Build BDR prospecting automation, including signal-based account prioritization, research assembly, outreach drafting, and task automation; Own the BDR technology stack, including the sales engagement platform and dialer, with BDR leadership and your BDR Operations Specialist; Partner with BDR leaders to find productivity bottlenecks, then prioritize, ship, and measure fixes; Embed security, privacy, and compliance into workflows and agents by design, in partnership with Business Technology and Security; Flag design or scale risk in workflows and agents before they ship; Run technical experiments on automation and agent logic, and iterate on performance data and pipeline impact with BDR and Marketing leadership; Manage, coach, and prioritize work for one direct report (BDR Operations Specialist); Run intake and prioritization of automation requests across competing stakeholders, and influence senior Marketing and Revenue leaders without relying on authority

Requirements

7+ years in marketing operations, GTM/revenue systems engineering, or marketing automation, with ownership of complex GTM systems, cross-functional roadmap delivery, and executive stakeholder management; Hands-on experience building automations and integrations across a marketing/RevOps stack, such as Salesforce, Marketo, and 6sense or comparable ABM/intent platforms (APIs, webhooks, iPaaS); Strong understanding of top-of-funnel GTM and BDR/SDR operations: lead routing, scoring, handoff SLAs, sales engagement and dialer tooling, and attribution; Experience building AI-assisted workflows or agents in a business context using Claude or comparable LLM platforms, with working fluency orchestrating agents through MCP connectors or similar; Experience building content and campaign automation workflows, from brief intake to first-draft assets; B2B SaaS or subscription GTM experience, ideally across multiple regions, segments, or sales motions; Experience managing, mentoring, or technically leading others; Ability to translate business needs into practical technical delivery plans and build effective relationships across Marketing, Sales, RevOps, and IT

Nice to have

Experience building ABM personalization and GTM workflows at scale; Experience automating work-management tools such as Asana; Familiarity with attribution platforms such as Dreamdata; Exposure to AI governance and responsible-AI practices

Benefits

Health coverage; Life and disability insurance; Generous health insurance coverage; 401K employer matching program; Paid parental leave; Generous paid time-off and holidays; Quarterly self-care days off; Stock options; Possible bonus program or commission plan; Equipment and support to work remotely or from offices; Access to LinkedIn Learning platform; Quarterly wellness education sessions; ERG-hosted events