Staff, Digital Marketing Strategist

Justworks is seeking a Staff, Digital Marketing Strategist to own our brand media campaign strategy and drive cohesive, audience-first media experiences across the full buyer journey. In this role, you'll be the internal expert and decision-maker for all things media, translating company priorities into fully integrated campaigns. You'll lead agency partnerships on strategy, planning, and budgets across all paid media channels (programmatic, social, CTV, OOH, podcast, and more), while orchestrating integrated moments that bring together media, events, community, PR, and creative into seamless brand experiences.

Responsibilities

Own brand media strategy and planning across awareness and brand-building channels; Manage brand and awareness channels with agency partners across OOH, podcast, CTV, programmatic, and more, including planning, budgeting, and execution of integrated brand campaigns; Drive integrated campaign moments by conceiving and executing tentpole campaigns that integrate media with events, community, PR, comms, and field marketing; Build audience targeting and messaging alignment in partnership with Product Marketing and Marketing Operations; Ensure creative, message, and audience alignment across all campaigns and touchpoints; Design measurement frameworks and drive optimization through testing, learning, and data-driven decisions; Lead cross-functional partnerships with Brand, Creative, Product Marketing, Demand Gen, Data, Comms, and Field Marketing

Requirements

7+ years of experience in integrated media planning, brand media strategy, or full-funnel paid media leadership in B2B SaaS or high-growth environments; Proven ownership of integrated media campaigns with measurable impact on brand awareness, consideration, and acquisition, including experience balancing brand-building and performance metrics across multiple channels; Deep expertise in paid media channels including programmatic, social, CTV, OOH, podcast, and emerging digital channels, with strong understanding of how to build cohesive cross-channel campaigns; Strategic budget management experience, with track record of making smart media mix decisions, negotiating with agencies and media partners, and optimizing spend across channels to drive ROI; Strong agency partnership skills, including managing external creative and media agencies, setting clear briefs, providing strategic direction, and holding partners accountable to business outcomes; Exceptional cross-functional leadership, with proven ability to align and drive decisions across multiple teams with competing priorities and build buy-in across Marketing, Brand, Creative, and Demand Gen; Data-driven mindset with fluency in marketing analytics, campaign measurement, and experimentation; Strategic thinking and operational excellence, balancing big-picture brand thinking with hands-on execution

Benefits

Welcoming and casual environment; great benefits; wellness program offerings; company retreats; ability to interact with and learn from leaders in the startup community