Strategic Analytics & Insights Business Partner (Non-FMCG)

The SA&I Commercial team at NIQ/GfK is dedicated to driving revenue growth, expanding market presence, and uncovering new business opportunities. As the growth engine of NIQ/GfK, the Sales function plays a critical role in the company's overall success. In this role, you will be responsible for leading sales and renewals within your assigned portfolio, using your consumer market research expertise to build a healthy and sustainable pipeline, identify and develop new revenue streams, and strengthen relationships with existing clients. While the primary focus will be on Financial Services and T&D, the scope of the role might extend to a few new sectors to expand.

Responsibilities

Drive sales and renewals for existing accounts for own Consumer Behavior Insights + Brand (CBI+B) scope, securing pipeline, new revenue opportunities and accurate forecasting while maintaining customer relationships; Develop a complete and interconnected understanding of customer's industry/business/markets/clusters; Partner with Customer Success and other relevant teams to develop and execute Account Plans and JBPs; Work with Customer Success teams to ensure client satisfaction; Collect, analyze, act on and escalate as appropriate Voice of Customer feedback; Expand customer network to identify new budget holders; Escalate product needs and trends related to Consumer Behaviour Insights and Brand (CBI+B) products and solutions

Requirements

Min 7-10+ years of experience in working with non-FMCG sectors such as Financial Services/Tech/Telco/Automobile clients; Solid understanding of consumer market intelligence industry, business model, products, services, and solutions like Brand Health, Segmentation, Usage & Attitude studies, Shopper and Shopping Behavior, Customer Experience and Advertising Effectiveness; Solid sales skills or developing sales expertise in target scope; Solid understanding of market trends and its interdependencies impacting customers

Nice to have

Candidate with consumer insights market research agency background (either current or previously) will have added advantage

Benefits

Flexible working environment; Volunteer time off; LinkedIn Learning; Employee-Assistance-Program (EAP)