TikTok Shop / Organic Creative Strategist

RYZE is a mission-driven health brand founded in 2019 that makes a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. The company has a community of over 1 million active subscribers, has expanded into mass retail (including Target), and is preparing a cross-category launch in early 2027. The TikTok Shop / TikTok Organic Creative Strategist sits on the Performance team and directly supports RYZE's TikTok Shop operation, specializing in viral TikTok content, trend adaptation, and concept scripts that help TikTok Shop affiliates convert.

Responsibilities

Monitor TikTok trends, sounds, formats, and creator behaviors daily; Develop organic content strategies for multiple RYZE-controlled TikTok accounts, including branded and non-branded approaches; Write creative concepts and scripts for organic TikTok videos optimized for watch time and shares; Identify currently outperforming formats, tones, and content angles and build a repeatable playbook; Write concept scripts and content briefs for TikTok Shop affiliates that drive conversion without feeling scripted; Identify winning content patterns from top-performing affiliate videos; Work with the TikTok Shop team to align content concepts with promotions, product pushes, and commission windows; Build and maintain a library of proven concepts, hooks, and scripts; Drive content production for additional TikTok accounts, briefing creators, directing shoots, and overseeing output; Manage content calendars across multiple accounts; Coordinate with editors and creators to maintain platform-native feel; Test content angles, personas, and formats across accounts and report results; Review performance data on organic and affiliate content and feed learnings back into the creative pipeline; Align organic content strategy with affiliate performance goals and GMV targets

Requirements

2+ years writing or strategizing TikTok content with a portfolio demonstrating trend adaptation; Demonstrable track record of contributing to viral or high-performing TikTok content, either for a brand or as a creator; Strong scriptwriting ability (hook, narrative arc, and CTA that feels native to TikTok); Deep understanding of TikTok Shop content mechanics and how affiliate content converts; Comfortable operating across branded and non-branded content approaches simultaneously; Fast-moving and trend-aware, knowing when a format is peaking or declining; Experience briefing or directing creators, editors, or production teams; Comfortable working from performance data to inform creative decisions

Benefits

Competitive hourly or monthly contract compensation; Fully remote, flexible work environment; Opportunity to work on high-impact performance creative for a fast-growing brand; Access to RYZE creative assets, tools, templates, and performance insights