Vice President, Commercialization & Growth

The Vice President of Commercialization and Growth leads an integrated commercial organization that connects market and customer intelligence with portfolio priorities, commercialization, sales, marketing, and customer experience. Reporting to the EVP and COO, the Vice President accelerates sustainable growth, strengthens market relevance, and translates SAEI/ITC expertise, content, standards, communities, and other assets into differentiated offerings and lasting customer value. As an SLT member, the Vice President contributes to affiliate strategy execution, transformation, and performance. The role works with the CEO and Executive Leadership Council to provide market insight and foresight and partners with PRI business development leadership to surface opportunities across the enterprise.

Responsibilities

Develop and execute growth and commercialization strategy aligned with affiliate strategy, financial objectives, and enterprise priorities; Build market intelligence, customer research, segmentation, market sizing, competitive analysis, and strategic foresight capabilities; Identify unmet needs, attractive markets, and opportunities where SAEI/ITC can create differentiated value; Connect market and customer insights to portfolio priorities, product strategy, and resource allocation; Assess opportunities to grow, modernize, combine, reposition, partner around, acquire, or retire offerings; Lead commercial readiness, including value propositions, pricing, positioning, channels, launch planning, adoption, and performance measurement; Strengthen product operations and lifecycle management; Lead sales strategy, organization, capabilities, and performance across assigned markets, customer segments, product lines, and channels; Establish disciplined pipeline management, forecasting, account planning, opportunity management, and revenue reporting; Develop strategic customer relationships, cross-selling, bundled solutions, partnerships, and new routes to market; Lead integrated brand positioning, demand generation, product and digital marketing, market development, and customer communications; Lead Customer Success and Service and strengthen the end-to-end customer journey; Use customer feedback and behavioral data to improve acquisition, engagement, conversion, retention, satisfaction, and lifetime value; Partner with the Senior Director of Portfolio and Innovation and the CDTO to translate validated opportunities into commercial priorities, business cases, and launch plans; Contribute as an SLT member to overall affiliate strategy, culture, transformation, resource choices, and performance; Build and develop a high-performing commercial team with clear priorities, decision rights, performance expectations, and succession depth; Establish common commercial processes, data, and metrics; partner with Finance and Business Analytics; Manage assigned budgets and resources

Requirements

Bachelor's degree in business, marketing, economics, engineering, or a related discipline, or equivalent executive experience; Typically 15 or more years of progressive experience in commercial leadership, growth, sales, marketing, product strategy, or general management, including significant senior leadership responsibility; Demonstrated success integrating commercial functions and delivering measurable revenue growth, market expansion, and customer outcomes; Strong experience in market intelligence, portfolio strategy, product lifecycle management, pricing, commercialization, and customer experience; Strong financial acumen and experience evaluating investments, partnerships, new business models, or acquisitions; Ability to lead transformation, develop leaders, influence executives, and translate complex insights into clear choices and action

Nice to have

Advanced degree; Experience with complex B2B markets, technical communities, or knowledge-based offerings such as content, standards, membership, events, training, and digital services