Growth & Performance Marketing Specialist

Growth & Performance Marketing Specialist

As our Growth & Performance Marketing Specialist, you’ll turn content into measurable business results across paid and organic channels. You’ll launch and scale multi-platform campaigns, build full-funnel systems, and experiment with AI-driven optimization strategies to continuously refine what works.
This is not about “set it and forget it." This is about obsession with performance, intelligent targeting, and crafting growth loops that connect brand, data, and outcomes.
Key Responsibilities
➔ Plan, launch, and optimize paid campaigns across: Meta Ads (Facebook, Instagram)
➔ Google Ads (Search, Display, YouTube)
➔ TikTok Ads & other emerging platforms
Build full-funnel marketing systems:
• Lead gen, retargeting, CRM/email flows, landing page testing
• Use AI to optimize: Creative testing (e.g., ad variations via ChatGPT or Midjourney)
• Audience targeting and predictive modelling
• Budget allocation and bidding strategies
• Collaborate with the Creative, Content, and AI Optimization teams to ensure aligned messaging and assets
• Analyse performance (engagement, CTR, CAC, ROAS, LTV) and turn insights into strategy
• Build dashboards and growth reports in GA4, Looker Studio, or similar tools
• Stay on top of algorithm changes, ad tech trends, and audience behaviour shifts

Strategic Awareness
You know how influence ecosystems work, from bot farms to authentic user communities - and you use that understanding ethically to build trust-driven, data-informed growth systems.
You balance performance with integrity, and you see experimentation not as risk, but as your daily operating system.

Success KPIs
• Campaign ROAS (Return on Ad Spend)
• Cost-per-lead (CPL) or cost-per-acquisition (CPA) improvements
• Website and funnel conversion rate increases
• Growth in email list, traffic, or community size
• Speed and success of creative testing cycles
• Cross-platform attribution accuracy and dashboard clarity

Tools You Might Use
• Ad Platforms: Meta Business Suite, Google Ads, TikTok Ads
• Analytics: GA4, Looker Studio, Hotjar, Amplitude
• AI & Automation: ChatGPT, Jasper, AdCreative.ai, Pencil, Smartly.io
• Collaboration: Notion, Trello, Slack
• CRM & Email: HubSpot, Mailchimp, Zapier, Make
• A/B Testing: Google Optimize (or alternatives), Unbounce, VWO
Required Skills
• 5+ years in performance marketing, growth hacking, or digital acquisition
• Strong knowledge of Meta Ads, Google Ads, YouTube Ads, TikTok
• Experience with retargeting, lookalike audiences, AI-assisted bidding, and
multi-platform strategy
• Familiarity with CRM/email automation and funnel design
• Excellent analytical skills and ability to translate data into actionable insights
• Strong English communication; Arabic or Italian a bonus

Bonus Skills
• Programmatic media buying or DSP experience
• Influencer campaign coordination or performance UGC
• Social listening tools (e.g. Brandwatch, Sprout Social)
• Background in consumer tech, ecommerce, or home appliances

Personality & Culture Fit
• Analytical thinker with a creative soul
• Lives in dashboards but dreams in growth loops
• Obsessed with testing, learning, and scaling
• Believes performance can be ethical, beautiful, and wildly effective

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Hays Poland sp. z o.o. jest agencją zatrudnienia zarejestrowaną w rejestrze prowadzonym przez Marszałka Województwa Mazowieckiego pod numerem 361.